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AC Milan and Roc Nation have partnered to stage a virtual live event on Sunday headlined by Alicia Keys that will pay tribute to workers fighting the coronavirus pandemic in Italy and beyond.
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Funds raised through the event will benefit global humanitarian aid organization Direct Relief and Milan’s philanthropic foundation. Viewers will be able to donate via the “From Milan with Love” fundraising site and AC Milan’s Facebook page.
The hour-long tribute is scheduled for Sunday at 9 p.m. ET (1900 GMT) and will be hosted by Grammy Award-winning producer DJ Khaled and Italian TV presenter Diletta Leotta. Other performers will include Kelly Rowland, Robin Thicke, Gavin Rossdale and Chris Traynor of Bush, Jay Buchanan of Rival Sons, and Lola Ponce.
“This crisis has presented unprecedented challenges for all of us, but the contribution that these key workers have made is humbling, inspiring and will never be forgotten” Milan chief executive Ivan Gazidis said.
“The participation of such an amazing array of talent in this event will provide a fitting tribute to them and I hope will help to spread a message of hope and optimism during this difficult period.”
Milan’s last Serie A game was on March 8 before the league was suspended. More than 27,000 people are known to have died from coronavirus in Italy. However, the number of daily new cases of COVID-19, as well as the fatalities, have steadily declined, and the country is set to ease lockdown measures on Monday, allowing individuals to practice sport outdoors.